I was recently half shocked when a client requested I design a flyer for them. I do print design, but only for my web design clients that need something. I actually really like it, but it’s been a while, and I had to regroup my thoughts on what was important for this kind of design.

Luckily the message was simple and elegant, so while it was actually an 8½ × 11 flyer, I decided to design it as I would an invitation to some extent. Rectangular subsections can subdivide the page into invitation shaped sections so the you lose the 8½ × 11 feel. Sort of like the pieces of an invitation are laying on top of the page.

I used a refined font, Bodoni with small caps and varied the sizes according to the importance of the information like one would on a wedding invitation. For the one url, I used American Typewriter which is like a proportional version of Courier. I added a couple of appropriate ornaments and a simple elegant water mark behind the company name at the top of the page.

I very much enjoy it when there’s limited information so the design has to speak to the quality of the information. I am pretty happy with what I came up with in a limited amount of time.