Designoplasty Web Design and Development Blog

When I first started blogging I plastered all my blogs with Google ads, like one does. When it didn’t work out, I removed them all. I’m experimenting in a very small way to see if I can actually make Google ads work. But today I just removed all of my AdSense for feeds ads, and don’t plan on adding them back.

I’ve come up with the four main kinds of AdSense ads:

1. The Honest Guy Ad

   These are purchase by small companies who have a good product that they actually want people to click on and buy. When Google places these ads on your site and the right reader comes along, it’s good very everyone involved, and you get a click. This almost never happens because these people don’t have enough money to buy enough ads to succeed.

2. The Spam Ad

   This is the most common type of ad. When you start out, you get almost all spam ads. Generally, while these ads are trying to get clicks, which is good, they don’t because they’re lame. Additionally they make your site look bad. These ads are only good for Google.

3. The Impression Ad

   Bigger companies with large budgets buy these. For instance, a dog food brand would use these. These ads aren’t attempting to get clicks, which is bad. They just want to look pretty and use your website to build brand recognition. If you have a blog about pets, for instance, almost all of your ads will impression ads. These ads are only good for Google and the advertiser.

4. The Exploitation Ad

   These are not only the worst kind of ad, they are just plain bad. These are the ads by people who believe the opposite of you, who buy ads on certain key words you use, to insert themselves in the eyes of their opposition. These are basically impression ads. These only make money for Google. But they give the advertiser what they want, visibility. Ann Coulter loves to have her picture on gay rights blogs, because she’s pure evil, and AdSense is her vehicle.