I’ve been doing this for a little while now, and I’m finding that my design aesthetic is changing, maturing slowly. I’m very happy about it. If you look around the web, there are primarily four kinds of web design.
Big professional or business sites, like Amazon or Digg, are designed well enough. They’re not incredibly creative, but they work because they are focused on their purpose.
Beginner sites are either blogspot or wordpress with a downloaded theme, or just plain old websites that don’t look too good.
Advanced sites are where somebody knows what they’re doing. They are often well put together, but often lack real impressive design. Often these sites while technically decent, have their design basically copied from a bunch of other similar trendy sites. It’s still “good” but not original.
Finally, there are designer sites. These are almost always a designer’s own website and they have gone out of their way to make it very nice looking. This category also includes websites for a specific product, that are very pretty, but have limited information. Often innovative, but also often not very functional, these sites are more like business cards.
Designoplasty is somewhere between the last two.
But what I want to create, and am starting to get ideas for, is sites that really are the best of all worlds. Where there is strong design but also high functionality. There’s still so much room for web design to grow.
Web designers often don’t move into the highest level of design. Everyone’s looking just to make enough money, and it shows. They aren’t that interested in doing research to bring web design up to a new level. It will be interesting to see if I can do that.
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