When using Google Analytics, have you ever come across this phenomenon? You see search keywords that have zero visits associated with them. How is that possible?
The reason is simple. When someone comes to your site through one search term, does another search again in a very short period of time and comes back. I don’t know exactly why it is listed as zero though instead of some other indication. This article kind of explains it, but I’m not sure I’m convinced. Anyway, now I actually like it because it gives me more information.
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